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War in Ukraine : effect of the war in Ukraine on a JOSKIN dealer’s daily life

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To find out more, the JOSKIN company interviewed one of its dealers close to the border. The sales director of the Kisiel Company was interviewed in their Niedrzwica branch.

What is your company’s main business and since when has it been active in the market?

We are the official dealers for the CASEiH and Steyr tractor brands for the East and Southeast of Poland, namely the voivedeships – or provinces – of Lesser Poland, Subcarpathia, Lublin and the Holy Cross. We are active in the sales of agricultural machines since 1992. We only work with brands which offer high quality products to the customers, and thus a value that allows them to grow.

What is the shortest distance between your branch and the Ukrainian border?

Since we are operating in the Lublin and Subcarpathian voivodeships, we are neighbours all along the Polish-Ukrainian border. The nearest positions are located between 80 and 100 km from our branches.

Does the war on the other side of the border have an impact on your company?

If yes, which ones?

Like everybody in Poland, we feel the impacts of the war. The financial effects linked to energy costs, the increasing prices of products or the increasing costs of loans, but above all, there is a general awareness that at this low cost we can help our neighbours, show them that they are not alone, that there is hope for a better tomorrow, that the state is not some kind of monster, but its duty is to protect citizens and take care of people in need.

How did it affect machinery sales?

This situation has a huge impact on the farmers' attitude regarding investments. Do they have to buy or do they have to save money and get ready for the worst ? In view of such agressive acts, it is naive not to see the risks threatening the whole of Europe. We cannot tell ourselves "this is not my business, it is not my problem".