With the “Advantage” concept, JOSKIN wanted to prove that it was possible to reduce the price of agricultural machines without having an impact on quality. To get rid of this budget constraint, JOSKIN bet everything on a “mass” production that was until then not used in the agricultural trailer sector. The concerned models are indeed assembled on dedicated assembly lines so as to produce identical series of machines. Producing a large quantity of a model implies more advantageous prices for the raw materials, a more profitable distribution of the workforce and a higher efficiency of the automated industrial machines. The resulting savings have then a direct impact on the sale price and allow to deliver a high-tech product at the price of a standard one.